Santa Barbara Airport


Santa Barbara Airport serves 1.2 million people annually, including passengers and meeters/greeters. ProDIGIQ's TVs, strategically located at the departure gates, are the exclusive source of real-time flight information for passengers.

TV Locations & Information

There are a total of 13 displays available for advertising; 4 Airport TV Network TVs and 9 Digital Flight Information Displays. The 4 Airport TV Network TVs are located in the seating areas on the second floor. The 9 Digital Flight Information Displays are located at the airport entrance, airline check-in counters, car rental, baggage claim and post-security on the second floor.

Maximizing Targetability

ProDIGIQ's TV Network is tied to the flight schedules, allowing you to play specific ads for receptive and interested audiences at the gates that match your target demographic. Precisely choosing your audience and time will significantly increase your advertising ROI.

Innovative Advertising & Entertainment

ProDIGIQ's Airport TV Network enhances passengers' travel experience as they wait to board their flights at the departure gates. During significant wait times at departure gates, passengers watch ProDIGIQ for
- Flight Status
- Breaking News
- Sports
- Weather
- Business News

Passengers spend 60 minutes, on average, waiting at the airport. 55% of passengers are leisure and 45% are business travelers with 51% passengers being male and 49% female. Majority of passengers flying out of SBA are in the age group of 35-54 years, a much sought after demographic. 51% of SBA passengers live in the Tri-County (Santa Barbara, San Luis Obispo,and Ventura) region.